The study meticulously interprets the graphic design of the 1964 Tokyo Olympic Games as propaganda motivated by the desire to promote an image of a recovered Japan against negative perceptions and controversies surrounding the country at the time of the first Tokyo Olympic Games. The said study attempts to reconstruct the graphic design of Tokyo 1964's design process by connecting the historical backgrounds and features of the graphic design styles it applied to address socio-political issues and express evidences of Japan's economic recovery during the 1950s to 1960s. This research will show that the synergy of traditional Japanese art styles and modern graphic design styles in the graphic design of Tokyo 1964 was an elaborate graphic design solution that simultaneously denied and obscured issues that unsettled the public and exaggerated the image of a wealthy, peaceful, and recovered Japan.
Author: Clio Tantoco • Year of Completion: 2016 • Degree: MA in Asian Studies (Northeast Asia, Japan)